Takeovers Utilize BuzzFeed Inc.’s O&O scale to natively amplify your display assets and establish SOV for one day by placing your brand front and center on the homepages across all of our sites.

Trending Sponsorships Get your ads in front of the right audience with contextual alignment against brand-safe, relevant content that is core to our editorial voice, shows, newsletters, social video, AI Generators & Meal Planners.

Editorial Tentpoles Each moment will come to life through editorial article and video alignment with the biggest moments. These can be via programmatic or direct IO.

Pre-Roll Video Distribute your video assets in the most sought after content across our portfolio, including shows, celeb content, creators, food and more.

Display Utilize our O&O scale to distribute your display assets rotationally. Target your preferred audiences, gaining maximum exposure and efficiency.

Jumbotron Units Amplify your brand message with the Jumbotron Takeover, a large-scale attention-grabbing format created to drive viewability and awareness.

Custom Display Showcase your brand with our custom tech capabilities from customized takeovers with background skin to interactive lower third animations.

Short Form Video A custom vertical video created for your brand using the BuzzFeed voice and content expertise.  

Creator Assets Build brand awareness through authentic, creator-led storytelling that fosters trust, safety, and community connection. Our creators deeply understand their audiences while creating content that resonates at scale.

Custom Posts Leverage our editorial voice and native article format to achieve your brand’s objectives. Great for driving engagement and dwell time.

Quizzes BuzzFeed’s breakthrough quiz format leverages the power of GenAI to provide infinite results personalized to every user.

A.I. Generators Tap into BuzzFeed’s newest product to create a totally bespoke game or AI generator. Make anything from a meme generator, to stories, songs and pop culture quizzes.  

Shopping Posts Drive engagement and sales with a BuzzFeed shopping post. Native to our site, our curated shopping voice reaches everyday shoppers at scale. 

Link Inclusions Secure brand focused features in editorially curated content dedicated to Wayfair or top performing shopping frames.

Display Highlight your brand’s product within a turnkey, highly viewable placement that reachest shopping content readers who have intent to convert.

Retail Media Partnerships Buy Premium Ad Inventory In… 

• General Shopping Content 

• Retailer Specific Shopping Content

• Category Specific Shopping Content