Our suite of first-party data products that drive greater business results for partners by helping them connect with their exact customers at the point of discovery and inspiration.
LIGHTHOUSE HELPS YOU REACH…
AND THOUSANDS MORE 1P SEGMENTS.
LIGHTHOUSE IS INDUSTRY-LEADING SCALE...
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119M
Unduplicated Consumers Across BuzzFeed Inc. Brands
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1000+
Unique Segments and Growing
GENERATING INDUSTRY-LEADING RESULTS
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2X
More Purchase Intent
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2X
More Brand Awareness
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5X
More Brand Searches
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4X
More Traffic to Site
THE LIGHTHOUSE
PRODUCT SUITE:
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1P Media Targeting With Scale And Depth
Industry-leading scale and over 1,000 unique audience segments to connect clients to customers with pinpoint accuracy.
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Living Segmentation
Ongoing segment optimization and validation through BuzzFeed Inc’s identity-based primary research division, ‘Collective’ — supporting increased targeting accuracy.
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Deep Measurement Capabilities
• Client-facing dashboard
• Realtime cohort optimization
• 3rd party ad effectiveness studies
• Custom audience studies fueled by our 1P data and primary research
• Bilateral data transfer opportunities
